Oddballz

Over the 20 year lifespan of Oddballz, the product line has only gone through one rebrand in 2017. This year (2022) we decided to revamp the brand again by updating the packaging style to an open box vs. a header card and net bag. This new packaging gives the product a high end feel, is more environmentally friendly, and of course, has the same quality product inside the box.

For the rebrand my goal was to create a consistent look across the packaging while making each individual product standout on its own. To do this I took hundreds of photographs of the entire line of products. The photos add rich texture and color to the packaging and helps to give a visual feel for the products that are inside. This new packaging has been a huge hit among toy industry reps and has led to the revitalization of a unique and exciting brand.